(This is the second of a three part brief look at Frank Lloyd
Wright's Graphic Artistry.)
In Wright's Autobiography, he speaks of the smell of printer's ink
and the small press he had as a boy in Wisconsin. His boyhood pursuits an an
amateur printer in graphic designs development echoed his architectural
vocation.
One sees his early efforts to control every aspect in his life
projects. In an article in the Frank Lloyd Wright Quarterly (Winter 2006 issue) it states that "early evidence of
Wright's interest in the "house beautiful" is the project he under
took in the winter of 1896 with William Winslow -- the printing book form of
a sermon by William Gannet. The House Beautiful was printed by Auvergne
Press of River Forest,IL,a private press in Winslow's house. Wright's
contribution was the book's design, with distinctive elaborate linear patterns
of geometric and conventionalized naturalistic motifs forming a deep frame
around a relatively small area of text on each page."
In his early career, Wright designed his own letterhead/stationery.logo. Soon afterwards, his use of the red square logo, with many
variations, was seen.
He also designed poster, programs , as well as many architectural
presentations. Wright designed them using the latest technologies of the time, taking advantage of emerging trends. By the 1920's he had developed a typeface distinctively his own.
Penny Fowler writes,"Wright's graphic artistry spanned a
lifetime, demonstrating that his genius was not exclusive to architecture,but
extended to bring his vision into every aspect of the printed arts" (1)
P22 Foundry, a Buffalo, NY firm, has developed several fonts based on Wright's graphic design.(2 ) These include Eaglefeather, an open face type. Eagle Feather was designed by Wright for a project entitled "Eagle Rock" in 1922. Although the project was never built, the lettering used for the drawing was
adapted by P22 to become Eaglefeather.
Chicago Midway Garden 1913 lettering shows his personality. with
its decorative border elements and motifs. (See P22 Type Foundry for examples.)
Perhaps just us researching and reading more about Wright's
intellectual thinking will help us to enter the zeitgeist of the time..
Footnotes
1) Frank Lloyd Wright, Graphic Artist, Penny Fowler, Pomegranate Press, 2002, page 124